Wednesday, November 23, 2011

Segmenting and Targeting Markets

A big part of what makes the world go around, is the mere fact that money needs to circulate in order for one's survival. The way the world revolves around is with the value of money. It is a key aspect of what we need in order to survive on this planet. The circulation of money from consumer to seller is a key aspect in what we do in our daily life. Without that life as we know it would be dull, and the economic growth of the world will collapse and life was we know it would be pretty much over. In order for any company to survive from any type of downfall, it needs to be in a market that is suitable for it's products. Companies that thrive in their markets are those consumers want to buy from and most of their resources goes into their profit. AEO is a comapny that thrives in the apparel market as one of the most bargainable companies that will sell you a product for a great price. They use a demographic segementation market that appesals to the age, gender, etc. to select their target market in order to reach their potential customers. AEO rules the apparel market with an iron fist in teen and tween fashion. Every teen is wearign the eagle embedded shirts, jeans, sweatpants, and anythign that is on the product line. AEO has a niche in the apparel and will continue to have success with it's companies aerie and 77 kids.

Monday, November 14, 2011

AE New Products

New products is a way for a company to expand their horizons and take risks when it comes to if their risk will succeed for fail. It is also a chance to see if their business will go up or spiral downward. New products keeps the consumers interested in one's company and make the consumers come back for more because if a company can only produce one thing, then it will be just a matter of time before the company runs out of business and sink to their demise. A new product can  lead to many creations of it or different versions of it and can help a company be successful for a long time. For example, my AEO has a bunch of new products that are being released this month or have already been released. Since the change of season is among us, AE has brought out a new collection for men and women. For men they have brought out: AE leather bomber jackets, AE Puffer jackets, AE classic pea coat, AE hooded duffel coat, AE utility parka, AE vintage CPO jackets, and AE military jackets along with AE flannels just to name a few. The same goes for women too except that AE has a wide variety of new boots, ear muffs, gloves, scarfs, hats, shoes, and lots more just for the winter season. Since AE has a fall/winter collection, consumers keep coming back for more due to the fact that customers who are loyal to AE and see what AE has to offer, know that they will get what they are looking for at a bargainable price. Nowadays, everybody is looking for a bargain!

AEO Holiday Special

                                      This morning we headed to the American Eagle Outfitters showroom to preview their upcoming Holiday collection. As usual we were charmed by the youthful assortment of winter wares and the slew of absolutely delight pieces.
This collection however, unlike seasons past (at least to us), seems more rugged, edgier and decidedly less frilly but it still has the classic youthful charm so central to AEO. Look for loads of plaid pairings, puffier down jacket with faux fur trimmings, stripe knits, college style sweaters with asymmetrical inspired prints, and of course there’s still the cool selection of jeans. The dresses are as always pretty, tasteful and absolutely refined. Look for spaghetti straps accents with tulle accents, tank dresses with appliqué and or lacy details.
                                     Also, with this collection AEO is carefully pushing their accessories and with good reason – the pieces are so affordable and yet so elegant. It should come as no surprise we have some favorites – we love the AE Roxy Pouch $19.50, AE Helen Bag ($39.50) and the AE sparkle Julia Sneaker ($24.50).
This collection is slated to arrive in stores beginning in late October/early November.
                                      Take a look at the collection.

Thursday, November 10, 2011

Promotions

AEO does a wonderful job of promoting AEO products. Without their stellar promotions, AEO wouldn't be where they are today without the hard work of their marketing team. They do such a wonderful job marketing all their products they have for AEO such as shirts, jeans, flannel tops, cologne, winter accessories, etc. The key to having a successful promotion is to directly communicate with the consumers in a clear and precise way that the consumers understand what is going on and lets them know what products they have on sale and which products are new and which products are discounted and etc. AEO advertises through a range of outlets such as television, billboards, transit cards, and mainly on the Internet. They have their own website which is perfect for tweens and teens as they live online and their website is so easy to access, anyone can get what they want right at their fingertips. Their website also includes what is currently happening, what sales they have going on and also what new products that might interest you. AEO publicity is also key in why they are so successful due to their facebook page which links you to their website and also advretises on the facebook page too. AEO also has sales promotions which means that they give u free shipping for your entire purchase or 30% off in stores and online, and also gives you a AE rewards card so you would wanna keep on buying there. AEo does incorporate personal seling because when you enter their store, they have signs to let know knowhow much they cost and if its on sale and also a sales associate will help you if you need further assistence. AEo promotions are on-point and will help you tremendously and will keep you shopping at AEO.

Thursday, November 3, 2011

Product

My company, American Eagle Outfitters have a wide variety of products. Mostly in apparel, products can range from a shirt to underwear, and not forgetting accessories such as jewelry to wallets. AEO can dress you from head to toe and inside and out. We have products such as shirts, t-shirts, jeans, sweaters, polo shirts, jackets, socks, underwear, and much more. AEO is known for its clothing line that sits popular with tweens and teenagers. AEO products can be considered to be business products and consumer products. I believe so because without AEO producs usch as the shirts and jeans and other products they will ahve no business and it is a consumer product because it does fulfill one's desires and wants. It is a neccesity to buy AEO brand clothes because we can do find without the eagle embedded on out chests. That is why it is a consumer product. They have a huge product line from all the different categories in clothes whethe it be from short to long sleeves or to winter wear to summer wear, their product line is so diverese that it keep growing as the seasons change. AEO also has a product line extension called 77kids that are especially for kids. They can wear the same style of clothing as tweens and teens wear. After all most kids look up to their oldre siblings and want to be like their older siblings and wear what they wear. The brand of AEO is the eagle that is trademarked and also on every single AEO item which is known worldwide. AEO is known for its bargainable prices that makes it the top selling brand in America.