Marketing Environment

For AE, the marketing environment is tremendous. American Eagle is a brand worn by many people that exist on this planet because of its ability to find customers through their outstanding marketing team. AE have billboards in places where people pass by ever day and can see. They have commercials on TV on channels that are viewed by many of their target audience such as Disney channel, cw11, etc. Also, a popular teen icon Selena Gomez advertises for them while promoting her album she finds a way to advertise for AE. They also use sales discounts as a way to attract current customers and new potential customers due to the fact that they are selling great quality clothes for a good and bargain price. They also have gift cards to give to other customers as gifts or you can simply use them yourself. They also email you when they are having any events or sales which help people who are on a tight schedule make time and can go buy their product. AE is a very successful brand due to the fact that their target market ranges from ages 15-25 idealistically, but in reality little kids such as 4-5 year olds are seen wearing the AE brand because it is trendy right now. They also expand to young adults ages 25 to 30 depending if they are into the latest fashion or not.




Global Marketing
American Eagle globally is a global phenomenon. AE can be seen around the world in places such as Kuwait, Dubai. San Juan Puerto Rico and Canada. Stores are set to open up in Israel in 2012. While they are planning to open stores in Shanghai, Beijing, Hong Kong and Tokyo. One of the reasons for such success overseas is the fact that Selena Gomez endorses the brand thus making it appealing to teenagers all over the world since she tours a lot and fans of such celebrities tend to dress similarly to their favorite celebrities because it has been like that for years. AE marketing has done a great job to make AE be worn everywhere. They use commercials in different languages to appeal to the language barrier. They have ads everywhere visible to the naked eye to promote AE. But what it comes down to is that since AE is popular in America, teenagers regardless of race or religion look up to USA as many countries do and try and implement their fashion as a way to stay current with the US. People also send clothes back to wherever they are from to those that need them and most of the time they go to teenagers who have very little but since they receive either a shirt or jeans, they feel greatful for receiving it. Customers help promote AE too in their own way not just the marketing team.

Target Market

Amrecian Eagle Outfitters has a wide range of target market. Their target market ranges from children all the way to adults based upon the fact that customers like to stay trendy in their own ways. Originally, their target market focused on 15-25 year old people. Now as you can obsereve all around you, people are wearing AE and they like it too. I can walk down the block or go to the nearest store and I can literally see adults wearing the AE shirts they purchased on the mere fact that their kids wear the same brand. But also clothing expresses what words fail to convey and clothing does represent you in the way you feel to be represented. American Eagle's target market has a wide yet constricted demography because some countries forbid clothing unless it is traditional. Other than that, AE along with many other American brands are worn all over the world. Being that AE has a broad target market, customers attack at the very sight of being inches away at the store. For example, on the weekends the AE stores are flooded not just only tweens and teenagers, but also adults too who wants to see whats on sale and if any promotions are going on. Its equivalent to unleashing savages at the sigh of their prey. AE has affected the media too as some celebrities are seen wearing AE some happen to be teen celebrities and some are adult. But the fact of the matter is that AE is apart of the fashion industry and people who like to be well dressed and like to support AE will always help the AE company and will always be appreciated by AE.

Ethics

American Eagle Outfiiters commitment to ethics is a thing a beauty. They hold everybody responsible for the well being and upkeeping of their company which shows great committment on their part. All conflicts and or situations are handled in the best interest of the company. They tell the truth in all documents that are disclosed to the US securities and exchange. AE always follows all rules and laws that apply to them. If any codes are broken by any employee they are immediately terminated which shows that they are strict and they mean business. Their rules are portrayed in a manner in which anyone can walk into any one of their thousands of establishments and can honestly say that they were well served and they can say that they run such an environment in which they can be comfortable and wont mind going in there time and time again. AE's treatment of people makes consumers happy and makes their revenue increase due to the pure and simple fact that everything is handled in a classy and professional manner. Customer treatment is taken very seriously by AE to a level that is met by all employees.

Strategic Plan

American Eagle Outfitter's strategic plan is to try and get rid of all summer clothes by having a clearance sale that includes 30% off of merchandise.

Another strategic plan AE uses, since it is known in shopping malls all over the world, they have a huge edge which is the publicity they get unlike other stores and companies.

American Eagle Outfiiters History

American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991.^[4]
The brand targets 15 to 25 year old males and females, with 900+ retail locations in the U.S. and Canada and an online store. On March 16, 2010, American Eagle Outfitters opened its first store in the Middle East at Mirdif City Centre in Dubai, United Arab Emirates.^[5]
Some of the brand's more popular products are low-rise jeans, polo shirts, graphic T-shirts, henley shirts, boxers and briefs, outerwear, and swimwear.^[6]

When the Silvermans first opened an American Eagle Outfitters store in 1977, they were looking to diversify their menswear business. Stores were set up in shopping malls and a catalog was established. The chain grew for much of the 1980s. In 1989, the owners decided to refocus their business on American Eagle Outfitters, selling their other retail chains. At this time, there were 137 American Eagle Outfitters stores including 37 in the United States.
Despite the plans for quick growth after the reorganization, American Eagle Outfitters opened only 16 new stores by 1991 and the company was losing money. At this point, the Schottensteins, who had been 50% owners of the chain since 1980, bought out the founding Silverman family's interest. This change in leadership resulted in American Eagle finding its present niche: casual clothing for men and women selling private label clothes. AE opened the first Canadian store in 2001.
When the company began trading on the NASDAQ stock exchange in the second quarter of 1994, it had 167 stores and a healthy cash flow. With the cash infusion from the IPO, the company opened more than 90 new stores within the next year. Several new executives joined the company in 1995 and '96, leading to another change in the target demographic. The company now wanted to reach more women and focus on people between the ages of 18 and 32.^{[citation needed]} The strategy worked^{[citation needed]}, and over the next five years, revenues quintupled to $1 billion by 2000.^[4] American Eagle claimed 1101 stores across three brands (American Eagle Outfitters, Aerie, and Martin + Osa) in November 2008 and $3 billion in revenues for the most recent fiscal year.^[7]

Strategic Plan

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One of the best fighters in the world, GSP will take on and defend his title against Nate Diaz, who is also a UFC champion and a tremendous fighter.

UFC

History

The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company and the largest in the world.^[2] It hosts most of the top-ranked fighters ^[3] and produces numerous events worldwide.^[4] The UFC has seven weight-divisions and enforces the Unified Rules of Mixed Martial Arts.^[5] Dana White serves as the president of the UFC; Frank and Lorenzo Fertitta control its parent company, Zuffa, LLC.^[6][7][8]
Inspired by vale tudo tournaments in Brazil,^[9] the UFC and the sport of MMA have roots in the ancient Olympic combat sport of Pankration in 648 BC.^[10] In 1993, the UFC held its first competition in Denver, Colorado. Showcasing fighters of different disciplines—including boxing, Brazilian Jiu-Jitsu, wrestling, Muay Thai, karate and other styles—the UFC sought to identify the most effective martial art in a real fight.
With a cable-television deal and expansion into Canada, Europe, Australia^[11] the Middle East,^[12] Asia^[13] and new markets within the United States, the UFC as of 2011^[update] has gained in popularity, along with greater mainstream-media coverage. As of 2011^[update] viewers can access UFC programming on pay-per-view television in the U.S., Brazil , Australia, Canada, New Zealand and Italy. UFC programming can also be found on Spike, Versus, and the Fox Network ^[14] in the U.S., on ESPN in the United Kingdom and Ireland, as well as in over 130 countries and 20 different languages worldwide.<sup>[15]

Mission Statement</sup>
The UFC is all about showing the viewers that boxing isnt the only combat sport in the world. It shows that legendary practices of fighting can become a combination and transform into the fastest growing sport all over the world.