Tuesday, October 25, 2011

Sales Promotion

Sales Promotion is a very key aspect to any successful business. It helps you advertise the product, company, and it helps you sell your goods and services. Sales promotion actually is the main reason why you make sales in the first place because without it the consumers will never know what your company is about and the reason for your existence. Sales promotion is the exposure your company and products need in order to get the attention of the potential consumer if your product is needed or not. American Eagle does an excellent job about sales promotion. For example if you were to walk up to any tween or teen and ask them what is their favorite brand to wear, their answer would be either A&F, Aereopostale or American Eagle. The brand any teenager wears is most likely AE because they have better sales promotion than A&F  and Aereopostale. American Eagle believes in consumers sales promotion which agrees with retail apparel. They focus on their target market which leads to a wider range of market. For example if you target tweens and teens and young adults, the parents who end up paying for the purchase might be interested in the brand too, thus leading to an expansion of the target market. AE also focuses on every type of buyer. They focus on Loyal customers by offering AE credit cards and discounts of 20-30% off from their purchase. AE focuses on Competitor's consumers because the buyers that visit AE often wear either A&F and Aereopostale. Brand switchers also buy form AE because they tend to want to fit in with the trend and what is happening now. And of course  the Price buyers because AE is the least expensive brand that made it earn it's reputation of being the bargainable brand. They way AE promotes their products is the reason for their success. The discounts online and in store, their less expensive pricing, and the advertising of AE with the help of celebrities like Selena Gomez, and Leighton Meester. help propel AE to another level.

Friday, October 21, 2011

Advertising

Advertising is a very important part of marketing. Besides the importance of the consumer, getting people to know about the product is only the first step to being a successful business. Before you can walk you have to crawl, and in order to sell products or goods or services, you have to make any source of advertising available to you in order to get the product out there. Failure to do so will result in little to no business and your company may go out of business. American Eagle does a good job at advertising their new products. Since technology is the way it is today, the AE website is a great source of advertising in a way that if there is a sale going on or if there is a new product, they focus on that particular product. For example if you were to go to there website right now you would see their new winter collection, new fragrance for men, $10 off of jeans, and campus where for college students. Also they run ads for tweens and teenagers when certain shows that appeal to the target markets are on. For example, vampire diaries are on every Thursdays and are favorites of teens and tweens, AE runs ads for teens and tweens to let them know about AE and whats new and what sales they will be having. Their target market run ads on shows that tweens and teens will most likely watch. Even some of their favorite stars will wear the brand. For example Selena Gomez runs ads for AE and as a female tween or teen they watch what their favorite celebrity will do next and what they wear. Celebrities do help companies  by advertising their clothes for them and it does help a lot. Also consumers help companies advertise too. If you walk out on the street and see anybody with a shirt that has an eagle embedded in it, it shows that the person enjoys wearing it and a passerby might look ad say to them self wow that's a cool shirt I want to get one of those. Consumers play an important part in advertising because they first have to accept the advertisement in order to buy the product or service. They also help by wearing or supporting the product because the word does spread really fast between family. Like someone will tell their brother about a product and trusting your brothers word, you will go and buy the product and give it a shot yourself. Family influencing is a very important part in decision making. Some families believe in one product and some dont. If they persuade you and get you to like a certain product, they have done the jobs of the markerters and increased their products business.

Thursday, October 20, 2011

Business Marketing

American Eagle's business marketing is as good as it gets. I mean honestly they get more business than their rivals A&F because of their low prices and great quality products. They have more stores than A&F and Aereopostale because they have more sales than the two and because of their low prices. If a company has low prices that means that they look appealing to consumers since we have hit a recession and everybody is looking for anything that is almost free and quality since it is just pure human nature. We are always looking for something for nothing and always will have the same mindset for generations to come. And with technology as it is now, business to business online commerce is more evident especially with AE. You can order online, pay a special s&h fee and buy as much as you. You don't have to wait in those longs lines like those seen in A&F and get everything in a few business days. Or if you have that mentality that you have to touch and see and feel what you have to buy, then you can simply go to the store and proceed to do so. With business being what it is, AE is accpeted all over the world which makes it accepting to cultures other than those in the US. The demand for AE is astounding because teenagers being the target market and tweens, AE demand is up and even though teenagers wear the brand, some parents are caught wearing it too as AE is suitable for outside wear and comfortable housewear. AE's businessmarketing is right on par with the rest of the retail appereal competition.

Thursday, October 13, 2011

Retailing

American Eagle Outfitters retailing overall is a big success. In the US, clothing is one of the biggest deals because of the society we live in. Everybody watches who wears what brand and some copy other people and try to outwear one another. American Eagle's competitor Abercrombie and Fitch isn't doing so well due to the decision not to drop their price even a bit. American Eagle has benefited by earning more sales revenue recently and opened more stores than A&F. With that being said, consumers nowadays and always have wanted to get great quality things for a low price. This is where American Eagle comes in. We offer way lower prices than A&F, and better quality clothes than A&F which is why AEO is known as the bargainable brand. They use non store retailing effectively because you can order your clothing needs online and avoid those chaotic lines that subtract time from your life that you will not get back. They also include online discounts on retail purchases and shipping and handling which makes it more enticing to the consumers so they can stock up on items and paying one small s&h fee. Online retailing is what is happening currently and is a way better process because you can buy whatever you like from the comfort of your own home. You can even buy things over the Internet via your iPhone or smart phone and wont even break a sweat. Times have changed but AEO has found a way to adapt to it and use it to benefit them.

Thursday, October 6, 2011

Consumer Decision Making

Consumer Decision Making for American Eagle ranges from routine response behavior to extensive decision making. Consumers that buy clothes by the bulk when the stores are giving 20-40% off of merchandise are the ones who are the ones who have a mind set that since they are paying less for more will have routine response behavior. Consumers that have use extensive decision making use it because the price of either a sweater or any clothing product whether it be a shirt or jacket might be too expensive so it requires the mind to really think should i buy it now, later or at all? Consumers have a mentally that they should get more for less. Everyone thinks that way. Rarely will you see people be content with what they get and claim that they pay too much. But I think that it is based on the target market and their cultures and values. Parents that come from the baby boomer generation know how to save money and have a strict mentality towards how and when they spend their money. They are from the times where things were hard and luxuries where only a dream to them. So their mentality can either be give your children what they never had or give their children less and make them appreciate it. But since the target market is for the Y Generation, they like to spend more and want even more. They are never appreciative to what they have but want way more than they ever need. American Eagle targets consumers with both routine response behavior and extensive decision making as their psychological practices. You can walk into any American Eagle store and you can observe that the parent that is either from the tail end of the X generation or the Y generation, but you will either see two things happen. Either you see a teenager tell their parents they want either a shirt or a jeans and get it, or watch the reaction of a teenager that was told that they cant get what they want right now.