Segmenting and Targeting Markets

A big part of what makes the world go around, is the mere fact that money needs to circulate in order for one's survival. The way the world revolves around is with the value of money. It is a key aspect of what we need in order to survive on this planet. The circulation of money from consumer to seller is a key aspect in what we do in our daily life. Without that life as we know it would be dull, and the economic growth of the world will collapse and life was we know it would be pretty much over. In order for any company to survive from any type of downfall, it needs to be in a market that is suitable for it's products. Companies that thrive in their markets are those consumers want to buy from and most of their resources goes into their profit. AEO is a comapny that thrives in the apparel market as one of the most bargainable companies that will sell you a product for a great price. They use a demographic segementation market that appesals to the age, gender, etc. to select their target market in order to reach their potential customers. AEO rules the apparel market with an iron fist in teen and tween fashion. Every teen is wearign the eagle embedded shirts, jeans, sweatpants, and anythign that is on the product line. AEO has a niche in the apparel and will continue to have success with it's companies aerie and 77 kids.

AE New Products

New products is a way for a company to expand their horizons and take risks when it comes to if their risk will succeed for fail. It is also a chance to see if their business will go up or spiral downward. New products keeps the consumers interested in one's company and make the consumers come back for more because if a company can only produce one thing, then it will be just a matter of time before the company runs out of business and sink to their demise. A new product can  lead to many creations of it or different versions of it and can help a company be successful for a long time. For example, my AEO has a bunch of new products that are being released this month or have already been released. Since the change of season is among us, AE has brought out a new collection for men and women. For men they have brought out: AE leather bomber jackets, AE Puffer jackets, AE classic pea coat, AE hooded duffel coat, AE utility parka, AE vintage CPO jackets, and AE military jackets along with AE flannels just to name a few. The same goes for women too except that AE has a wide variety of new boots, ear muffs, gloves, scarfs, hats, shoes, and lots more just for the winter season. Since AE has a fall/winter collection, consumers keep coming back for more due to the fact that customers who are loyal to AE and see what AE has to offer, know that they will get what they are looking for at a bargainable price. Nowadays, everybody is looking for a bargain!

AEO Holiday Special

                                      This morning we headed to the American Eagle Outfitters showroom to preview their upcoming Holiday collection. As usual we were charmed by the youthful assortment of winter wares and the slew of absolutely delight pieces.
This collection however, unlike seasons past (at least to us), seems more rugged, edgier and decidedly less frilly but it still has the classic youthful charm so central to AEO. Look for loads of plaid pairings, puffier down jacket with faux fur trimmings, stripe knits, college style sweaters with asymmetrical inspired prints, and of course there’s still the cool selection of jeans. The dresses are as always pretty, tasteful and absolutely refined. Look for spaghetti straps accents with tulle accents, tank dresses with appliqué and or lacy details.
                                     Also, with this collection AEO is carefully pushing their accessories and with good reason – the pieces are so affordable and yet so elegant. It should come as no surprise we have some favorites – we love the AE Roxy Pouch $19.50, AE Helen Bag ($39.50) and the AE sparkle Julia Sneaker ($24.50).
This collection is slated to arrive in stores beginning in late October/early November.
                                      Take a look at the collection.

Promotions

AEO does a wonderful job of promoting AEO products. Without their stellar promotions, AEO wouldn't be where they are today without the hard work of their marketing team. They do such a wonderful job marketing all their products they have for AEO such as shirts, jeans, flannel tops, cologne, winter accessories, etc. The key to having a successful promotion is to directly communicate with the consumers in a clear and precise way that the consumers understand what is going on and lets them know what products they have on sale and which products are new and which products are discounted and etc. AEO advertises through a range of outlets such as television, billboards, transit cards, and mainly on the Internet. They have their own website which is perfect for tweens and teens as they live online and their website is so easy to access, anyone can get what they want right at their fingertips. Their website also includes what is currently happening, what sales they have going on and also what new products that might interest you. AEO publicity is also key in why they are so successful due to their facebook page which links you to their website and also advretises on the facebook page too. AEO also has sales promotions which means that they give u free shipping for your entire purchase or 30% off in stores and online, and also gives you a AE rewards card so you would wanna keep on buying there. AEo does incorporate personal seling because when you enter their store, they have signs to let know knowhow much they cost and if its on sale and also a sales associate will help you if you need further assistence. AEo promotions are on-point and will help you tremendously and will keep you shopping at AEO.

Product

My company, American Eagle Outfitters have a wide variety of products. Mostly in apparel, products can range from a shirt to underwear, and not forgetting accessories such as jewelry to wallets. AEO can dress you from head to toe and inside and out. We have products such as shirts, t-shirts, jeans, sweaters, polo shirts, jackets, socks, underwear, and much more. AEO is known for its clothing line that sits popular with tweens and teenagers. AEO products can be considered to be business products and consumer products. I believe so because without AEO producs usch as the shirts and jeans and other products they will ahve no business and it is a consumer product because it does fulfill one's desires and wants. It is a neccesity to buy AEO brand clothes because we can do find without the eagle embedded on out chests. That is why it is a consumer product. They have a huge product line from all the different categories in clothes whethe it be from short to long sleeves or to winter wear to summer wear, their product line is so diverese that it keep growing as the seasons change. AEO also has a product line extension called 77kids that are especially for kids. They can wear the same style of clothing as tweens and teens wear. After all most kids look up to their oldre siblings and want to be like their older siblings and wear what they wear. The brand of AEO is the eagle that is trademarked and also on every single AEO item which is known worldwide. AEO is known for its bargainable prices that makes it the top selling brand in America.

Sales Promotion

Sales Promotion is a very key aspect to any successful business. It helps you advertise the product, company, and it helps you sell your goods and services. Sales promotion actually is the main reason why you make sales in the first place because without it the consumers will never know what your company is about and the reason for your existence. Sales promotion is the exposure your company and products need in order to get the attention of the potential consumer if your product is needed or not. American Eagle does an excellent job about sales promotion. For example if you were to walk up to any tween or teen and ask them what is their favorite brand to wear, their answer would be either A&F, Aereopostale or American Eagle. The brand any teenager wears is most likely AE because they have better sales promotion than A&F  and Aereopostale. American Eagle believes in consumers sales promotion which agrees with retail apparel. They focus on their target market which leads to a wider range of market. For example if you target tweens and teens and young adults, the parents who end up paying for the purchase might be interested in the brand too, thus leading to an expansion of the target market. AE also focuses on every type of buyer. They focus on Loyal customers by offering AE credit cards and discounts of 20-30% off from their purchase. AE focuses on Competitor's consumers because the buyers that visit AE often wear either A&F and Aereopostale. Brand switchers also buy form AE because they tend to want to fit in with the trend and what is happening now. And of course  the Price buyers because AE is the least expensive brand that made it earn it's reputation of being the bargainable brand. They way AE promotes their products is the reason for their success. The discounts online and in store, their less expensive pricing, and the advertising of AE with the help of celebrities like Selena Gomez, and Leighton Meester. help propel AE to another level.

Advertising

Advertising is a very important part of marketing. Besides the importance of the consumer, getting people to know about the product is only the first step to being a successful business. Before you can walk you have to crawl, and in order to sell products or goods or services, you have to make any source of advertising available to you in order to get the product out there. Failure to do so will result in little to no business and your company may go out of business. American Eagle does a good job at advertising their new products. Since technology is the way it is today, the AE website is a great source of advertising in a way that if there is a sale going on or if there is a new product, they focus on that particular product. For example if you were to go to there website right now you would see their new winter collection, new fragrance for men, $10 off of jeans, and campus where for college students. Also they run ads for tweens and teenagers when certain shows that appeal to the target markets are on. For example, vampire diaries are on every Thursdays and are favorites of teens and tweens, AE runs ads for teens and tweens to let them know about AE and whats new and what sales they will be having. Their target market run ads on shows that tweens and teens will most likely watch. Even some of their favorite stars will wear the brand. For example Selena Gomez runs ads for AE and as a female tween or teen they watch what their favorite celebrity will do next and what they wear. Celebrities do help companies  by advertising their clothes for them and it does help a lot. Also consumers help companies advertise too. If you walk out on the street and see anybody with a shirt that has an eagle embedded in it, it shows that the person enjoys wearing it and a passerby might look ad say to them self wow that's a cool shirt I want to get one of those. Consumers play an important part in advertising because they first have to accept the advertisement in order to buy the product or service. They also help by wearing or supporting the product because the word does spread really fast between family. Like someone will tell their brother about a product and trusting your brothers word, you will go and buy the product and give it a shot yourself. Family influencing is a very important part in decision making. Some families believe in one product and some dont. If they persuade you and get you to like a certain product, they have done the jobs of the markerters and increased their products business.