Marketing Environment

For AE, the marketing environment is tremendous. American Eagle is a brand worn by many people that exist on this planet because of its ability to find customers through their outstanding marketing team. AE have billboards in places where people pass by ever day and can see. They have commercials on TV on channels that are viewed by many of their target audience such as Disney channel, cw11, etc. Also, a popular teen icon Selena Gomez advertises for them while promoting her album she finds a way to advertise for AE. They also use sales discounts as a way to attract current customers and new potential customers due to the fact that they are selling great quality clothes for a good and bargain price. They also have gift cards to give to other customers as gifts or you can simply use them yourself. They also email you when they are having any events or sales which help people who are on a tight schedule make time and can go buy their product. AE is a very successful brand due to the fact that their target market ranges from ages 15-25 idealistically, but in reality little kids such as 4-5 year olds are seen wearing the AE brand because it is trendy right now. They also expand to young adults ages 25 to 30 depending if they are into the latest fashion or not.




Global Marketing
American Eagle globally is a global phenomenon. AE can be seen around the world in places such as Kuwait, Dubai. San Juan Puerto Rico and Canada. Stores are set to open up in Israel in 2012. While they are planning to open stores in Shanghai, Beijing, Hong Kong and Tokyo. One of the reasons for such success overseas is the fact that Selena Gomez endorses the brand thus making it appealing to teenagers all over the world since she tours a lot and fans of such celebrities tend to dress similarly to their favorite celebrities because it has been like that for years. AE marketing has done a great job to make AE be worn everywhere. They use commercials in different languages to appeal to the language barrier. They have ads everywhere visible to the naked eye to promote AE. But what it comes down to is that since AE is popular in America, teenagers regardless of race or religion look up to USA as many countries do and try and implement their fashion as a way to stay current with the US. People also send clothes back to wherever they are from to those that need them and most of the time they go to teenagers who have very little but since they receive either a shirt or jeans, they feel greatful for receiving it. Customers help promote AE too in their own way not just the marketing team.