AE New Products

New products is a way for a company to expand their horizons and take risks when it comes to if their risk will succeed for fail. It is also a chance to see if their business will go up or spiral downward. New products keeps the consumers interested in one's company and make the consumers come back for more because if a company can only produce one thing, then it will be just a matter of time before the company runs out of business and sink to their demise. A new product can  lead to many creations of it or different versions of it and can help a company be successful for a long time. For example, my AEO has a bunch of new products that are being released this month or have already been released. Since the change of season is among us, AE has brought out a new collection for men and women. For men they have brought out: AE leather bomber jackets, AE Puffer jackets, AE classic pea coat, AE hooded duffel coat, AE utility parka, AE vintage CPO jackets, and AE military jackets along with AE flannels just to name a few. The same goes for women too except that AE has a wide variety of new boots, ear muffs, gloves, scarfs, hats, shoes, and lots more just for the winter season. Since AE has a fall/winter collection, consumers keep coming back for more due to the fact that customers who are loyal to AE and see what AE has to offer, know that they will get what they are looking for at a bargainable price. Nowadays, everybody is looking for a bargain!