Segmenting and Targeting Markets

A big part of what makes the world go around, is the mere fact that money needs to circulate in order for one's survival. The way the world revolves around is with the value of money. It is a key aspect of what we need in order to survive on this planet. The circulation of money from consumer to seller is a key aspect in what we do in our daily life. Without that life as we know it would be dull, and the economic growth of the world will collapse and life was we know it would be pretty much over. In order for any company to survive from any type of downfall, it needs to be in a market that is suitable for it's products. Companies that thrive in their markets are those consumers want to buy from and most of their resources goes into their profit. AEO is a comapny that thrives in the apparel market as one of the most bargainable companies that will sell you a product for a great price. They use a demographic segementation market that appesals to the age, gender, etc. to select their target market in order to reach their potential customers. AEO rules the apparel market with an iron fist in teen and tween fashion. Every teen is wearign the eagle embedded shirts, jeans, sweatpants, and anythign that is on the product line. AEO has a niche in the apparel and will continue to have success with it's companies aerie and 77 kids.