Advertising

Advertising is a very important part of marketing. Besides the importance of the consumer, getting people to know about the product is only the first step to being a successful business. Before you can walk you have to crawl, and in order to sell products or goods or services, you have to make any source of advertising available to you in order to get the product out there. Failure to do so will result in little to no business and your company may go out of business. American Eagle does a good job at advertising their new products. Since technology is the way it is today, the AE website is a great source of advertising in a way that if there is a sale going on or if there is a new product, they focus on that particular product. For example if you were to go to there website right now you would see their new winter collection, new fragrance for men, $10 off of jeans, and campus where for college students. Also they run ads for tweens and teenagers when certain shows that appeal to the target markets are on. For example, vampire diaries are on every Thursdays and are favorites of teens and tweens, AE runs ads for teens and tweens to let them know about AE and whats new and what sales they will be having. Their target market run ads on shows that tweens and teens will most likely watch. Even some of their favorite stars will wear the brand. For example Selena Gomez runs ads for AE and as a female tween or teen they watch what their favorite celebrity will do next and what they wear. Celebrities do help companies  by advertising their clothes for them and it does help a lot. Also consumers help companies advertise too. If you walk out on the street and see anybody with a shirt that has an eagle embedded in it, it shows that the person enjoys wearing it and a passerby might look ad say to them self wow that's a cool shirt I want to get one of those. Consumers play an important part in advertising because they first have to accept the advertisement in order to buy the product or service. They also help by wearing or supporting the product because the word does spread really fast between family. Like someone will tell their brother about a product and trusting your brothers word, you will go and buy the product and give it a shot yourself. Family influencing is a very important part in decision making. Some families believe in one product and some dont. If they persuade you and get you to like a certain product, they have done the jobs of the markerters and increased their products business.