Retailing

American Eagle Outfitters retailing overall is a big success. In the US, clothing is one of the biggest deals because of the society we live in. Everybody watches who wears what brand and some copy other people and try to outwear one another. American Eagle's competitor Abercrombie and Fitch isn't doing so well due to the decision not to drop their price even a bit. American Eagle has benefited by earning more sales revenue recently and opened more stores than A&F. With that being said, consumers nowadays and always have wanted to get great quality things for a low price. This is where American Eagle comes in. We offer way lower prices than A&F, and better quality clothes than A&F which is why AEO is known as the bargainable brand. They use non store retailing effectively because you can order your clothing needs online and avoid those chaotic lines that subtract time from your life that you will not get back. They also include online discounts on retail purchases and shipping and handling which makes it more enticing to the consumers so they can stock up on items and paying one small s&h fee. Online retailing is what is happening currently and is a way better process because you can buy whatever you like from the comfort of your own home. You can even buy things over the Internet via your iPhone or smart phone and wont even break a sweat. Times have changed but AEO has found a way to adapt to it and use it to benefit them.