Thursday, October 20, 2011

Business Marketing

American Eagle's business marketing is as good as it gets. I mean honestly they get more business than their rivals A&F because of their low prices and great quality products. They have more stores than A&F and Aereopostale because they have more sales than the two and because of their low prices. If a company has low prices that means that they look appealing to consumers since we have hit a recession and everybody is looking for anything that is almost free and quality since it is just pure human nature. We are always looking for something for nothing and always will have the same mindset for generations to come. And with technology as it is now, business to business online commerce is more evident especially with AE. You can order online, pay a special s&h fee and buy as much as you. You don't have to wait in those longs lines like those seen in A&F and get everything in a few business days. Or if you have that mentality that you have to touch and see and feel what you have to buy, then you can simply go to the store and proceed to do so. With business being what it is, AE is accpeted all over the world which makes it accepting to cultures other than those in the US. The demand for AE is astounding because teenagers being the target market and tweens, AE demand is up and even though teenagers wear the brand, some parents are caught wearing it too as AE is suitable for outside wear and comfortable housewear. AE's businessmarketing is right on par with the rest of the retail appereal competition.

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