Sales Promotion

Sales Promotion is a very key aspect to any successful business. It helps you advertise the product, company, and it helps you sell your goods and services. Sales promotion actually is the main reason why you make sales in the first place because without it the consumers will never know what your company is about and the reason for your existence. Sales promotion is the exposure your company and products need in order to get the attention of the potential consumer if your product is needed or not. American Eagle does an excellent job about sales promotion. For example if you were to walk up to any tween or teen and ask them what is their favorite brand to wear, their answer would be either A&F, Aereopostale or American Eagle. The brand any teenager wears is most likely AE because they have better sales promotion than A&F  and Aereopostale. American Eagle believes in consumers sales promotion which agrees with retail apparel. They focus on their target market which leads to a wider range of market. For example if you target tweens and teens and young adults, the parents who end up paying for the purchase might be interested in the brand too, thus leading to an expansion of the target market. AE also focuses on every type of buyer. They focus on Loyal customers by offering AE credit cards and discounts of 20-30% off from their purchase. AE focuses on Competitor's consumers because the buyers that visit AE often wear either A&F and Aereopostale. Brand switchers also buy form AE because they tend to want to fit in with the trend and what is happening now. And of course  the Price buyers because AE is the least expensive brand that made it earn it's reputation of being the bargainable brand. They way AE promotes their products is the reason for their success. The discounts online and in store, their less expensive pricing, and the advertising of AE with the help of celebrities like Selena Gomez, and Leighton Meester. help propel AE to another level.